Alif Nugraha — Full-stack developer · Web & business software
Online stores, company profiles, internal apps like CRM and HRIS, through to software built from scratch — I build them with AI that answers your customers and automation that runs the operations. One developer, design to deploy, accountable for the result.
$ built to convert · wired to learn
Years shipping independently
Serving globally — shipped in ID · MY · US
Systems in production
Median page load on 4G
[01] — What I solve
Nearly every business I meet is fighting some mix of these — whatever the industry. Each one has a system-level fix, and fixing them is the whole practice, not a side service.
/01 Build
Renting space on a marketplace, locked into subscription software, or operations running on spreadsheets and WhatsApp groups. I build what you own outright — an online store, a company profile, or internal apps like CRM and HRIS, on your own domain and servers.
/02 Integrate
Your team answers the same twenty questions every day, and every hire only buys time. A chatbot trained on your own company data answers instantly, around the clock, and escalates the rare hard case to a human.
/03 Automate
More volume shouldn't mean more copy-paste. Order sync, report roll-ups, lead follow-ups, stock alerts, team notifications — workflows do the repetitive work so people focus on judgment, not data entry.
[02] — Selected work
I walk every prospect through a live system before writing a proposal. It answers more questions than a deck ever could.
Shoppers referred to storefronts by AI assistants grew more than 8× last year — and their orders grew ~13× (Shopify, 2026). Stores built AI-native are positioned for that shift. Here's what one looks like running.
Flagship build · Live demo
A fully functional AI-native commerce platform: storefront, checkout with a real payment gateway, a chatbot trained on the entire catalog, and an automation suite running the back office — with no one at the desk.
Client engagement
Real estate platform with listing management and lead capture, delivered remotely for the Malaysian market.
Real estate · MY
Client engagement
Vocational training platform — programs, registration, and administration for an Indonesian institution.
Education · ID
Studio work
Commerce platforms, company profiles, and B2B tooling shipped for clients across three markets since 2022.
Various · ID / MY / US
[03] — How I work
Every engagement follows the same six phases — designed to remove ambiguity, protect your investment, and ship on time.
01 — Discovery
I learn your business model, customers, and pain points before proposing anything. No generic solutions.
02 — Proposal
Exact scope, timeline, and investment — in writing, with what's excluded stated just as clearly.
03 — Design & build
UI/UX first, then full-stack development. You see staging previews throughout — no black-box delivery.
04 — AI integration
Chatbot training on your data, RAG configuration, automation setup — tested against real-world queries.
05 — Launch
QA, performance checks, and deployment. Nothing goes public before you approve it.
06 — Retain
Optional ongoing care: maintenance, AI re-training as your catalog grows, and workflow tuning.
[04] — The stack
[05] — Writing
· 4 min read
The retrieval layer explained for store owners. What it does, what it costs, and when simpler approaches serve you better.
· 4 min read
Marketplace fees climb, algorithms shift, and the customer data was never yours. A working breakdown of what dependency actually costs.
· 4 min read
An honest teardown of an AI-native store — the architecture, the decisions behind it, and the trade-offs I'd make differently today.
Contact — 24h response time
Every project starts with a 30-minute conversation. No pitch — an honest read on whether I'm the right person to build it.
Prefer chat? WhatsApp works too.