I build systems, and I run them too.

Most agencies build you a store. I build you a system. The difference shows up later — when your order volume triples, your inbox floods, and the platform keeps working as if nothing changed.

I run Alif Nugraha Studio as an independent practice, delivering online stores, company-profile sites, internal business apps like CRM and HRIS, through to bespoke software for clients across Indonesian, Malaysian, and US markets. That means I've written the proposal, designed the UI, shipped the full stack, deployed to the VPS, and answered the support message — often on the same project.

AI isn't a feature I bolt on at the end. I design it in from the first line of architecture: customer-service chatbots trained on a client's own data, RAG systems that answer from live documents and inventory, and automation workflows that quietly handle the operations a team shouldn't do by hand.

I work async-first and remote, and I lean on agentic tooling — Claude Code, Cursor — to move fast without letting code quality slip. The website you're reading is server-rendered at the edge on Cloudflare Workers. It's the same standard I hold client work to.